No listicles and no thin content. Practical writing on development, design, marketing and AI, published by the people doing the builds.
Ask five agencies to quote the same brief and you get five unrelated numbers. That is not because four of them are lying — it is because "website" describes anything from a template swap to a bespoke application with a login. Here is what actually drives the figure, and which parts you can safely cut.
Read the full articlePerformance tools report dozens of metrics. Google ranks on three. What LCP, INP and CLS mean, and the order worth fixing them in.
Read article — Core Web Vitals: The Only Three Numbers That MatterThe useful AI projects are boring. Four patterns that reliably return their cost, and two that usually do not.
Read article — Where AI Automation Actually Pays Off for Small TeamsWhy a great logo still leaves you with an inconsistent brand, and what actually belongs in the system instead.
Read article — Your Brand Is a System, Not a LogoImpressions and reach say nothing about whether the spend worked. How to rebuild agency reporting around numbers a founder can act on.
Read article — Stop Reporting Impressions. Report Cost Per Lead.Twelve overlapping plugins is a maintenance bill, not a feature set. How we build editable WordPress sites that still score well on Core Web Vitals.
Read article — WordPress Without the Plugin SprawlWhat we learned building things that month — performance, SEO and automation notes you can actually apply. Unsubscribe in one click.
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